How Zach King Built His $500M Empire (Interview)

How Zach King Built His $500M Empire (Interview)

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; ) Thank you to Fourthwall for sponsoring this video. See link here to get your $15 in free samples: https://bit.ly/43pHRQA Also thank you Creative Juice for sponsoring as well. Check out Juice Club today: https://bit.ly/3pk8UOy Subscribe for more videos ► https://bit.ly/YouTubeYoushaei Lastly thank you to Ricardo Ramirez, Alessandro Bordoni, Samuel Flores and the Richy Films team for helping film this episode. Check them out here: https://richyfilms.com/ 0:00 - 1:19 Who is Zach King? 1:20 - 3:38 Zach's Creative Process: Then vs Now 3:39 - 4:36 Using Prompts to Spark Ideas 4:37 - 5:57 "T-Sheet" Brainstorming 5:58 - 10:47 Example Video: Step-By-Step 10:48 - 12:55 The Extra 10% 12:56 - 15:38 Process for Long-Form Videos 15:39 - 18:34 How Zach Makes Money 18:35 - 19:20 Thank You Fourthwall 19:21 - 23:18 Comparing Pay: TikTok vs YouTube 23:19 - 25:45 YouTube Strategy 2023 25:46 - 26:58 Higher Budget Videos 26:59 - 30:18 Solo Creators vs Teams 30:19 - 31:06 Thank You Creative Juice 31:07 - 31:49 Zach's Hiring Rules 31:50 - 34:22 What YouTubers Can Learn From Hollywood 34:23 - 36:18 The Rise of Twitter Creators? 36:19 - 39:15 Most Expensive Videos 39:16 - 43:04 Re-creating "The 9-5" for creators 43:05 - 47:32 Future of Filmmaking  #ZachKing #MrBeast #Creativity #TikTok #Vine #500million #magic #zachkingmagic #empire #youtuber #youtubegrowth #creativeprocess #interview #creatoreconomy #youshaei #jonyoushaei #zach #king #magicofthemonth #jimmydonaldson #kingstudio #created #shortspayout #viner #tiktoker -------- PAST EPISODES: ► 24 Hours with Danny Duncan (The $150M YouTuber Building A City):    • 24 Hours with Danny Duncan (The $150M...   ► The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview):    • The Untold Story of Danny Duncan: You...   ► ex-YouTube Employee Exposes How To Grow On YouTube:    • Ex-YouTube Employee Exposes How To Gr...   ► Logan Paul Interview:    • The Untold Story of Logan Paul   ► Peter McKinnon Interview:    • Jake Paul Breaks Down His Career, fro...   ► Paddy Galloway Interview:    • Jake Paul Breaks Down His Career, fro...   -------- CREATOR TOOLS: ► Notion: https://bit.ly/3KwpLU0 -------- GEAR: ► Microphone: https://amzn.to/2ULckY7 ► Lights: https://amzn.to/2YzwaGX ► Tripod: https://amzn.to/2YxiHQ1 ► Camera: https://amzn.to/30HvSAD ► Backdrop: https://amzn.to/3hrV7N9 ► Backdrop Mount: https://amzn.to/37uDurg ► More recommendations on my Amazon store: www.amazon.com/shop/youshaei If you buy and have any questions on set up, feel free to comment or DM me. -------- ABOUT JON: One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator" During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize. Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers. Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.